ATGD is a Sheffield-based design studio creating strategic, personality-led work that helps brands grow with clarity and confidence.

Shaped by our time living and working in Melbourne, Australia, our approach is grounded in real-world experience. Working closely within the hospitality industry — across pubs, bars, restaurants and multi-venue groups — gave us a strong understanding of how brand, atmosphere and commercial impact connect. That thinking continues to inform everything we do today: design should be distinctive, considered, and built to perform.

We don’t have a fixed house style — because your brand shouldn’t look like anyone else’s. Our work spans branding, design & ideas, shaped around what feels right for each client. Sometimes that means bold and expressive, sometimes calm and refined. Personality often leads the way, and when it fits, a sense of humour too — but we’re just as comfortable creating something more understated when the brief calls for it.

We know investing in your brand can feel like a big step, so our process is clear, collaborative and supportive from start to finish. The aim is always the same: to create work that not only looks good, but works hard — helping you connect with your audience in a way that feels genuine, effective, and built to last.