JUNI
Extending identity across experience.
JUNI is a Southeast Asian restaurant and bar located in Melbourne’s CBD — a city saturated with high-quality Asian fusion venues. Entering an already competitive market, JUNI needed to do more than exist beautifully as a physical space; it needed to translate its strong in-venue identity into a compelling, recognisable presence across every customer touchpoint.
With an established foundation in place, our role was to evolve and extend this identity across day-to-day outputs — from point-of-sale and campaigns to social and digital. The result is a distinct visual and verbal language that feels sleek and elevated, yet playful, social, and full of personality.
Deliverables
Integrated Campaigns
Print Design
Motion Design
Copywriting
Art Direction
Illustration
Our work began with the launch of JUNI’s bar, introduced following a refurbishment. We developed a series of teaser campaigns and launch assets designed to build anticipation and position the bar as both refined and energetic. This set the tone for future outputs — balancing a ‘sleek and sexy’ aesthetic with moments of boldness and humour that reflect the atmosphere of the space and its service.
Building on this foundation, we developed a flexible campaign style applied across multiple initiatives as well as JUNI’s social media presence. We established a consistent ethos across all outputs — bold, playful, and unapologetically expressive.
For seasonal moments, such as Melbourne Cup, we created bespoke campaign identities that connected culturally and contextually. The “Happy Valley” event — a six-course Hong Kong-inspired menu — drew from traditional and vintage Hong Kong firecracker packaging. Through illustration, traditional motifs, and vibrant palettes, we crafted a visual language that honoured cultural references while maintaining JUNI’s contemporary, Australian sensibility.
Beyond campaigns, we played a key role in shaping JUNI’s ongoing social presence. Through art direction, photography, and video, we created content that demystified the high-end dining experience and highlighted the venue’s energy and personality. From lo-fi, disposable camera-style footage to fast-paced, TikTok-inspired chef features, the content was designed to feel immediate, human, and engaging — inviting a wider audience to see JUNI as both aspirational and approachable.
A studio favourite was developing JUNI’s “Lucky Cat Express Lunch,” aimed at Melbourne’s corporate crowd seeking high-quality, time-conscious dining. Inspired by the venue’s walls of waving lucky cats, the campaign centred around the line “Be the cat who got the cream” — a playful, confident statement signalling that JUNI’s lunch was the best option amid a sea of lunchtime deals. Bold, eye-catching, and cheeky, the campaign positioned JUNI as both a premium and accessible choice for busy professionals who wanted quality without compromise.
Across all outputs, the work consistently balanced polish with personality — ensuring JUNI stands out not only for its food and reputation, but for a brand experience that feels cohesive, current, and unmistakably its own.
Photography: Dylan Kindermann, Amy Thompson
