Something For Everyone
A thoughtfully designed booklet helping visitors discover Melbourne’s many dining and nightlife options.
Something for Everyone was a curated venue booklet designed for Red Rock Venues, showcasing their diverse portfolio of destinations across Melbourne. Created specifically for distribution to hotel concierges, the booklet is intended to sit proudly in lobby spaces and be handed directly to guests seeking trusted dining and nightlife recommendations. With Red Rock Venues spanning everything from refined fine dining restaurants to high-energy late-night sports bars, the title Something for Everyone captures the breadth and accessibility of the group’s offering.
Deliverables
Print & Publication Design
Copywriting
The design approach focused on standing out from the typical tourist collateral found in hotel receptions. Visually engaging yet highly functional, the layout prioritises clarity and ease of navigation, presenting essential information in concise snippets alongside curated “Top Tips” for each venue — from the best time of day to visit to off-menu favourites worth trying. Playful callout boxes such as “Long Story Short” and “Here’s the Gist” provide quick, digestible summaries, helping readers instantly identify venues that suit their mood or occasion.
Practicality was equally important. Each venue features a dedicated QR code linking directly to its booking page, streamlining the journey from discovery to reservation. The booklet concludes with a city map highlighting all featured locations, reinforcing accessibility and encouraging exploration. The result is a polished yet approachable guide that enhances the guest experience while strengthening brand presence across Melbourne’s hotel network.
Photography: Amy Thompson
